The Infillion Café is returning to Cannes for its third year at the Mondrian Hotel, and you’re invited to stop by and stay a while. One part social gathering spot and one part innovation lab, the Infillion Café is here not just to discuss the topics of tomorrow but to set them in motion. Digital advertising's next chapter is here -- and we're writing it together.
What happens when brands unlock the untapped brilliance of minds wired differently—and meet them where their passions live?
Timed to Neurodiversity Pride Day, this Cannes Lions breakfast conversation explores the intersection of neurodiversity, identity, and modern cultural touchpoints—from elite athletics and esports to fandoms and creator economies.
Join us to kick off Cannes with this special panel in partnership with Havas.
In this panel hosted by Infillion, a lineup of RMN experts will explore how retail media can serve as a full-funnel ecosystem, offering brand-building opportunities alongside direct-response tactics. From interactive video to eye-catching onsite digital out-of-home, the opportunities for brand KPIs on retail media networks are fruitful and only growing in potential. Join us as we unpack the myth, showcase strategies for leveraging retail media across the funnel, and hear from industry leaders who are turning these networks into engines of long-term brand equity.
SPEAKERS:
Paul Lentz, Head of Strategic Development, CVS Media Exchange
Carrie Sweeney, VP Retail, Pinterest
Jeremy Woodlee, General Manager (Enterprise), Infillion
The pressure is on for agencies and ad buyers to prove direct influence on sales and measurable business outcomes – especially when it comes to CPG brands. Amid a growing deluge of data, it can be a challenge for ad buyers to understand exactly where the impact is and what’s causing it. However, there is a north star that should be considered: it’s imperative for advertising agencies to get closer to the cash register—both literally and figuratively—by aligning more closely with client revenue objectives and customer purchase behaviors. By leveraging real-time data, advanced analytics, and commerce-oriented creative strategies, agencies can better understand the consumer journey, optimize touchpoints, and drive conversion at the point of sale. This proximity enables agencies to demonstrate tangible ROI, enhance accountability, and secure a more influential seat at the business decision-making table.
SPEAKERS:
Aisha Khan, Head of Client Engagement at Group M
Collin Colburn, VP, Commerce and Retail Media at IAB
Julian Mintz, VP of Sales at Albertsons Media Collective
MODERATOR:
Laurel Rossi, Chief Growth Officer at Infillion
Join Adte and Infillion for a golden hour gathering on the Croisette, where the Riviera skyline meets the future of Connected TV. This curated cocktail event blends strategic conversation with signature Espresso Martinis, creating the perfect prelude to a Cannes evening. Let’s toast to smarter screens, sharper insights, and standout storytelling — just as the sun goes down.
Advertising today comes with a tension between needing to build a beloved brand and delivering digital conversions – and few verticals know that better than financial services. Marketers are tasked both with building grand, inspiring brand campaigns as well as with driving results in a highly competitive sector. With consumers’ use of financial services companies often closely connected to their most personal needs and decisions, not to mention their dreams for the future, that emotional connection is key.
As customer expectations shift toward authenticity, transparency, and social responsibility, marketing leaders must deliver campaigns that are not only relevant but deeply rooted in purpose. Attendees will gain insights into how these leaders are building emotional resonance, maximizing reach, and measuring impact—proving that when done right, marketing that matters can also move markets.
SPEAKERS:
Cheryl Guerin, EVP, Global Brand Strategy & Innovation, MasterCard
Peter Giorgi, SVP, Brand Marketing, Partnerships, and Creative Excellence, Rocket Companies
MODERATOR:
Laurel Rossi, Chief Growth Officer, Infillion
Artificial intelligence has upended the ad business and dominated dialogue at every industry conference for several years now, but that dialogue has been stuck in a push-pull of hype cycles and doom predictions. Far less energy has been paid to the frank discussion of what is actually due to change on an industrywide level.
It’s time for that to take the spotlight. This panel will address the decisions about AI that can only be made at the highest level – the big questions about how companies will run, how much of them will be run by humans versus machines, and how this will shape the values of those companies and the industry at large. With consumer trust in brands at the lowest point it’s been in nearly a decade – and that trust dropping a precipitous 144% when a consumer suspects a brand is using AI – these questions are imperative. What kind of an industry do we want to be?
SPEAKERS
Stu Solomon, CEO, HUMAN
Ashley Banks, EVP Commercial, Group Black
Marcos Escalante, Chief Product Officer, Infillion
Graham Wilkinson, Chief Innovation Officer & Global Head of AI, KINESSO
MODERATOR
David Cohen, CEO, IAB
GLP-1 drugs like Ozempic, Wegovy, Mounjaro, and Zepbound are disrupting every industry. But their impact goes far beyond just weight loss.
These medications are reshaping behaviors, consumption habits, and broader lifestyle choices.
With 1 in 8 Americans now using a GLP-1, these drugs are transforming consumer demand across key verticals—from beauty, fashion, and fitness to travel and healthcare. The behavioral shifts are real: desire for new types of food & beverages, new experiences, new hobbies, changes in physical activity, etc.—and they’re already showing up in search, retail data, and brand engagement.
This panel will explore the range of opportunities and potential risks that come with the GLP-1 disruption. We’ll look at what real-time behavioral signals are emerging on platforms and what it means for brands navigating this rapidly shifting landscape.
With the global GLP-1 market projected to approach $500 billion by 2030, the question isn’t if your category will be affected, but how soon.
News flash: your airline is an ad platform now. Commerce media networks (CMNs) are a surprising new frontier for digital advertising—but they inherently play by a fundamentally different rulebook than their retail media peers. While retail media networks (RMNs) have dominated headlines with their closed-loop measurement and rich endemic brand ecosystems, CMNs offer something different: incremental reach, unique audiences, and digitally native experiences. In a space where transaction ownership is often absent, CMNs must rethink the value exchange—not as performance dashboards, but as powerful new canvases for brand storytelling.
As the lines between commerce, content, and consumer experiences blur, CMNs are not just the next wave of media—they're a glimpse into advertising’s digitally accelerated future. Join us as we explore what it takes for brands to succeed in this evolving landscape.
SPEAKERS
Alissa Spiwak, Director Midwest + West Advertising Partnerships for Kinective Media, United Airlines
Henry Stokes, Head of PayPal Ads UK
Jeremy Woodlee, General Manager (Enterprise), Infillion
MODERATOR: Mollie Garza, MJG Business Growth
In an era where brands are vying for consumers’ attention across every screen, moment, and scroll, live sports remain one of the few experiences where attention is not just present—it’s passionate and deeply focused. But it’s also unpredictable. Whether they’re watching in a stadium or on TV, sports fans’ attention may waver if their team is underperforming, or may suddenly pay more attention if there’s a surprise victory on the horizon. Commercial breaks may seem particularly unwelcome. For a brand operating in this immersive environment, that’s challenging.
The good news is, when done right, the impact of meaningfully capturing sports fans’ attention can be powerful. Research from Infillion shows that 51% of sports fans are more likely to buy a product from a brand that supports their favorite team. And that affinity only strengthens with younger generations: it rises to 59% for millennial fans and 65% for Gen-Z. These aren’t just impressions; they’re emotional investments. Fans see brand support not as noise but as validation of their loyalty—when a brand stands with their team, it feels like that brand stands with them.
SPEAKERS
Kalli Chapman, VP and Head of Paid Media, Prudential
Cynthia Clevenger, SVP B2B Marketing, Tubi
Jeremy Cornfeldt, President, Tinuiti
Jordan Pories, Creative Director, Coinbase
MODERATOR
Andrew Dawson, SVP Client Partnerships, Infillion
In an era where digital platforms dominate consumer engagement, healthcare and pharmaceutical advertisers face the dual challenge of adhering to stringent regulations – many of which were originally created long before these platforms were invented – while effectively reaching and resonating with their audiences. With digital ad spending in the healthcare sector projected to reach $11.39 billion by 2023, and 85% of healthcare marketers utilizing video content to connect with consumers, the emphasis on digital channels is unmistakable.
This panel will dig into how industry leaders are leveraging innovative creative strategies—such as dynamic video content, interactive CTV campaigns, and personalized messaging—to tell compelling stories that comply with regulatory standards. We'll explore the balance between creativity and compliance, examining successful case studies and discussing best practices that ensure both effective communication and adherence to guidelines.
